488大学通讯

理由是:

This policy as迹象 responsibility for all aspects of creating, 管理, and authorizing 韦德体育app官网's external communications through its centralized communications and marketing department.

政策:

通信¹ 面向外部受众

University departments preparing 出版物 (newsletters, 杂志, 小册子, 传单, 程序手册, 海报, 迹象, 等.), 广告(电子和印刷), 照片, 网页, and/or audio-visual presentations intended for an external audience² must first contact the University 通信 and Marketing Department (UCM). UCM必须批准所有外部受众通信.

适用范围及适用性:

All University departments and employees must adhere to this policy when creating or distributing communications directed to an external audience.

定义:

通信 包括, 但不限于:广告, 网页, 网络新闻/文章, 照片, 出版物, 新闻稿, 媒体采访及要求, 等.  

外部的观众 excludes only employees (except as noted in #9) and students in the classroom. Note that students are considered an external audience, except with regard to classroom materials.

程序:

1.  UCM will review and authorize each print project, then assign each project a job number and either:

a.  Write, edit, 设计, and produce the piece(s) and arrange for printing;

b.  Assign the job to an authorized off-campus vendor for editorial, graphic and print production; or

c.  Work closely with campus representatives to complete the project within University standards for the intended audience.

在大多数情况下, the originating department will be responsible for costs associated with producing a quality project whether the project is completed by UCM, 另一个校园部门或外部供应商.

2.  数字广告, 网页, 视频, and audio-visual promotional programs will also be assigned a job number or, 在大多数情况下, 由UCM执行或协调. At its discretion, UCM may assign such jobs to authorized off-campus vendors for production.

3.  UCM负责所有文本的最终批准, 消息, 设计, 照片, 新闻稿, 还要协调媒体采访和请求, 网页内容, 还有设计, 图形表示, and artwork for work it prepares and for vendor-assigned jobs.

Social media content on unit or departmental social media channels must abide by UCM社交媒体指南. Posts, images or links that violate these guidelines must be removed immediately upon UCM request. Social media managers should contact UCM for guidance and assistance regarding University messaging in response to controversial posts, 外部反馈, 和大学官方声明.  

4.  The authorized vendor(s) and/or campus representatives will operate under UCM direction with regard to editorial style (including approved University facts), 图形标准, 以及大学的信息和图片. UCM will supply the vendor(s) with editorial and graphic style guidelines and updates as appropriate.

5.  The University Services Department will process OU-branded print requisitions that bear the approval of UCM.

6.  网站管理员s must work with UCM on the 设计 and accessibility of web sites or web tools prior to launching a web site. 网站管理员s will be required to make adjustments to meet University standards.

奥克兰新网页请求的内容.edu必须在出版前提交给UCM. UCM将审核品牌一致性, 遵守美国残疾人(ADA), 和搜索引擎优化(SEO)的机会.

Content managers can submit to UCM any document or PDF for an ADA合规 review prior to posting to 奥克兰.edu. Web内容管理器需要满足WCAG 2.任何寄往奥克兰的文件的AA标准.edu. UCM易访问性指南和工具可以在 http://9oza.ivygaja.com/ucm/services/accessibility/. UTS网站和无障碍指南可在以下网址找到 http://9oza.ivygaja.com/uts/common-good-core-resources/policies/ #可访问性.

In addition to being reviewed by UTS, any integration of third-party software to 奥克兰.edu must be reviewed and vetted by UCM for brand consistency, 手机反应, ADA合规, and general maintenance before an agreement to move forward can be made.

任何SEO相关的关键字奥克兰.edu页面, 更新元描述, 页面瓷砖, and URL requests must be submitted to UCM prior to posting in order for all requests to be vetted against University SEO efforts. Users must work with UCM to ensure keyword usage is being implemented correctly.

奥克兰的网络分析报告.edu should be requested from UCM to ensure University Key Performance Indicators (KPI's) are being measured and reported with accuracy and merit.

7.  Marketing and employee 视频 and multimedia presentations produced by OU’s Classroom Support and Instructional Technical Services (CSITS) must receive approval by UCM. UCM将审查和批准内容的材料, 设计, and 消息 prior to distribution and may require changes to meet University standards.

8.  All University advertising placement/buying must be coordinated through the University’s centralized media buying process by contacting UCM to ensure 1) appropriateness and consistency of University messaging and images and 2) that the University receives the most competitive rates possible for all its advertising purchases, and 3) advertising does not compete with other University ad campaigns.

9.  Departments preparing 出版物 for large groups of employees for the purpose of communicating University business outside of a memo (i.e. newsletter, video, multimedia presentation), should follow the above steps. Departments preparing materials that will be seen or used by small groups of internal audiences or used with students in the classroom may either:

a.  Handle their own arrangements for formats based on the University's brand guidelines and graphic identity standards, where applicable; or

b.  Contact UCM which will suggest production arrangements for the department.

相关政策及表格:

OU策略#420广播邮件过程

OU策略#425广播短信

OU Policy #450 Licensing of University Name, Logo, and Symbols

OU政策#860数据管理和信息安全

OU政策#1360打印和复印服务

附录: